Are you super interested in watching people open up things they buy at the store?
Well, there’s a term for that. It’s called Unboxing and it’s taking over the internet as the most popular video phenomenon. In fact it’s so popular that the highest paid Youtube star is a woman who yes, you guessed it, unboxes Disney toys for a living.
The channel, DisneyCollectorBR, features hundreds of videos of well-manicured hands opening Disney toys and an accented voice describing what’s inside of the packaging. Doesn’t sound too special right? Wrong. The 21-year-old woman whose name we don’t know, made $4.9 Million in ad revenue in 2014 just from her Youtube channel. That doesn’t include any other deals she may in fact have in the works.
The videos may seem odd but unboxing has become a trend on YouTube, with popular videos ranging from the unpackaging of a pair of $700 Louboutin heels to opening a pack of Bic pens.
DisneyCollectorBR’s unboxing videos get millions of hits — her “Play Doh Sparkle Princess,” video has been watched 177,743,026 times. Her channel has a total of 3,481,507 subscribers and 4,750,324,337 views. Other top earners include PewDiePie, a Swedish video game commentator who made $3.99 million in 2014 and littlebabybum, a channel that plays animated children’s songs and made $3.46 million over the year.
In fact, since 2010, the number of YouTube clips with “unboxing” in the headline has increased 871%. Last year alone, 2,370 days, or 6.5 years, worth of unboxing footage was uploaded to the site.